Facebook shows the power of connections during the lockdown

Facebook India has launched the second phase of its 'more together' campaign.

Conceptualised by Taproot Dentsu, the campaign consists of four films and shows how the social network has helped people during the lockdown.  

Avinash Pant, director - marketing, Facebook India, said, “At the core of this campaign is our brand belief that people can do more together than alone. Over the last several months, all of us have seen and heard many stories of people across India that have been the embodiment of this idea. People who were once strangers, connected with one another through Facebook, and together addressed many challenges that have surfaced in recent times. Through this campaign, we are shining a spotlight on the real stories that have inspired us, and hope more and more of our consumers will recognise that people are indeed each other’s best resources. Sometimes all you need to do is reach out to the world." 

 

Pallavi Chakravarti, executive creative director, Taproot Dentsu, said, “When it came to looking out for each other in the months gone by, we found that Facebook was a vehicle. People were the fuel. This is the simple truth the campaign tries to capture. When times are tough, we truly can do more together than we can alone.”

 

CREDITS:

Co-founder, Taproot Dentsu and creative chairperson, DAN India: Agnello Dias

Co-founder and chief creative officer: Santosh Padhi

Chief executive officer: Umesh Shrikhande

Executive creative director: Pallavi Chakravarti

General manager: Ayesha Ghosh

Head of strategic planning: Shashank Lanjekar

Senior creative director: Neeraj Kanitkar

Group head (Copy): Gauri Burma

Account supervisor: Ana Iman

Associate vice president: Radhika Sabherwal

Production house: Equinox

Director: Sandeep Modi

Executive producer: Manoj Shroff

DOP: Mikhaeil Shah

Production designer: Anna Ipe

Directors assistant: Nisarg Vaidya

Costumes: Maiti Shahani